Tony Iatridis Bio & Contact

After graduating with honors from Pratt Institute in 1983, I began working freelance as an illustrator and a graphic artist. My artwork has been published by the likes of The National Audubon Society, Penthouse, Governing, Utah Lawyer, Viacom, Millimeter, Contract, Bank Systems and Management, The Chicago Bar Assn., Richard Simmons & Friends, and many others.

I worked for several printers including Pandick, Inc, where I became thoroughly versed in prepress. I landed my first Art Direction with Cableview, a publisher of Cable Industry Magazines.

From there I moved to Hachette Filipacchi Media, USA, where I was the Art Director of the Special Marketing Division for over 19 years. During my tenure at Hachette I worked on titles such as Elle, Elle Decor, Met Home, Woman’s Day, Car and Driver, Road & Track, Boating, and Sound and Vision. This work involved advertisements, advertorials, editorial content, media kits, direct mail, websites and photo retouching. I moved the advertising sections online, creating a great added value incentive for our salespeople to use when leveraging new and existing clientele.

Next I implemented a program which brought all the department’s prepress in-house. Utilizing only the existing staff and a modest investment in software we cut the department’s expenses by 78%.