The use of mobile devices to access the Internet is becoming the medium of choice, with more than two-thirds (69 percent) of all Internet users surveyed doing so daily, according to Mobile Web Watch 2012, a study of consumers in Europe, Latin America and South Africa conducted by Accenture (NYSE: ACN). In addition, consumers are using multiple devices to connect to the web, including smartphones (61 percent), netbooks (37 percent), and tablets (22 percent).
With statistics like this it’s time think about your demographic and the design of your site and make a decision as to whether or not you need your site to be responsive (adapts automatically to the size of the screen/device it is being viewed on). True a standard site can be viewed on an iphone for instance, but is the user experience enhanced when the site adapts to that device? The answer is most often, though not always… yes.
NYC Art Director, Tony Iatridis